Mint Z

Venus

Puppet

Totem

“Improved chewing skill.”

Advertising Agency: Creative Juice, Indonesia
Chief Creative Officer: Thirasak Tanapatanakul
Creative Director: Wahyu Kentjana
Art Director: Richard Atmadja
Copywriter: Desy Olivya
Graphic Designers: Dewi Simanjuntak, Yusuf Wahyudi, Endra Nur
Photographer: Artli Ali / Anka!
Published: December 2010

This advertise attracts me with the beauty of carving especially the first to which are straw chewed to be a Venus and finger nail chewed into a beautiful puppet. The message is very clear. By reading the advertising concept one can understand the purpose straight away. The message that this advertising is trying to convey is that if you chew this gum then your chewing skill will get better that you're even able to carve these things into these shapes. The object that they use to show the skill are objects that people usually chew when they are young. This technique really works out well as one is able to understand the concept easily. This advertising uses three steps of thinking which are:

Gum so what? help your chewing skill so what? you are able to make such beautiful sculpture with your mouth.